Before the Internet appeared and swiftly took over our lives, a planner had to be quite patient. Months would be spent doing research and strategy, followed by the creative work, which would then be released to the public. Anecdotal responses would filter in here and there, and a post-campaign brand awareness study would be designed… Read more »
For years, my own relatives had the hardest time understanding what I do for a living. “Do you write the ads?” Well, only sometimes. “Did you take the photographs or draw the illustrations?” No, definitely not. “Did you buy the ad space?” No, mom, that’s the media buyer. “So what do you do exactly?” One… Read more »
Let’s say you’re a company that cares. Cares about its employees, customers, communities, and the world at large. And you’re willing to put your money where your mouth is, but you need to make sure this is done in a way that is advantageous to the business. How do you start? Here are a few… Read more »