Posts tagged: strategy

  • The Re-emergence of the Planner—Pt. 3

    The Re-emergence of the Planner—Pt. 3:

    Before the Internet appeared and swiftly took over our lives, a planner had to be quite patient. Months would be spent doing research and strategy, followed by the creative work, which would then be released to the public. Anecdotal responses would filter in here and there, and a post-campaign brand awareness study would be designed… Read more »

  • Social Mores and Advertising—Pt. 3:

    Let’s say you’re a company that cares. Cares about its employees, customers, communities, and the world at large. And you’re willing to put your money where your mouth is, but you need to make sure this is done in a way that is advantageous to the business. How do you start? Here are a few… Read more »