Posts tagged: template

  • How to Write a Creative Brief

    At Wunderkind, we don’t claim to have the secret to writing the Perfect Brief, because there’s no such thing. But we can offer a template that will help you with developing a strong brief, one that will lead to superior creative work and greater focus amongst your stakeholders. If you click on Wunderkind Creative Brief… Read more »

  • How to Evaluate Creative

    I have a special fondness for creative types. Yes, with their highly “right-brained” (intuitive, non-linear, associative) dispositions, it can be a challenge getting them to meetings on time or keeping to deadlines. But life would be so boring without them, and advertising wouldn’t really exist at all. The most difficult moment for creatives is when,… Read more »