Posts tagged: Toyota

  • Brands & National Identity: Part 2

    Back in 1946, the American anthropologist Ruth Benedict, who had first become famous for her groundbreaking Patterns of Culture, published another best-seller called The Chrysanthemum and the Sword, which was a “national character study” on Japan as a culture. Benedict had been able to advise the FDR administration during the War about the importance of… Read more »

  • How to Create a Great Idea? Part 2: The Great Idea

    This is perhaps the trickiest post to write in the series, as there’s no magic formula for developing a Great Idea. It can come at any time, from almost anyone. But first, let’s define what we mean by the very term, and then go into what the conditions are that make it more likely to… Read more »