Posts tagged: Values

  • Social Mores and Advertising—Pt. 3:

    Let’s say you’re a company that cares. Cares about its employees, customers, communities, and the world at large. And you’re willing to put your money where your mouth is, but you need to make sure this is done in a way that is advantageous to the business. How do you start? Here are a few… Read more »

  • Social Mores and Advertising—Pt. 2:

    I was a dinner party the other day and was confronted with a classic debate between two friends of mine, one of whom works in advertising and the other in a government job related to environmental sustainability. Friend A (man who works in sustainability) accused Friend B (woman who works in advertising) and her ilk… Read more »

  • Differentiation in the Modern World (Insight)

    We are trained as marketers to worship at the altar of Differentiation. Differentiate or die, we’re told. What this often leads to, whether it pertains to product innovation or advertising, is a whole lot of differentiation for differentiation’s sake, without a clear sense of purpose or an insight into what makes the brand uniquely relevant…. Read more »