Posts tagged: Winkreative

  • How Does One Stay Premium-—Pt. 1

    How Does One Stay Premium?—Pt. 1:

    One of the toughest things to do in today’s ‘age of austerity’ is to maintain a premium brand despite seemingly harsh economic conditions. As someone who’s doing a fair bit of work with premium brands (those whose positioning and pricing are well above mass market level), I’ve been asked a few times lately to write… Read more »

  • Brands that Create Worlds

    One of the highest compliments one can give a filmmaker is that he or she has created a fully realized world for us to inhabit for two hours or so. One where every detail is thought through to be part of a larger universe that has its own rules, its own topography, its unique set… Read more »